If a hotel has a soul, it must have a life beyond its physical walls. Hotels can localize by inspiring affection for its people, living in harmony with its landscape, and inspiring soulfulness through service.

We wanted to share this interesting and insightful video about the soul of a hotel, and what it means to operate a lodging property with soulfulness. Even having been in the hotel industry for over 12 years, the points from this video still bring us new insights and ideas. We hope you will find some inspiration to take your properties to the next level.